In 2025, Acorn celebrated gifting $20M to the WBOP Community
Acorn Foundation has reached a significant milestone, surpassing $20 million in total distributions to the Western Bay of Plenty community since its founding in 2003. This achievement stems from the collective generosity of more than 700 local donors whose contributions have created a lasting legacy in the region.
As the oldest community foundation in New Zealand, we’ve reached quite a milestone. But thanks to our unique giving model, we know this is only the beginning of our journey.
Where it all began...
The Acorn Foundation was established back in 2003 by Bill Holland and a group of committed local trustees, after Bill discovered the Community Foundation model in the US.
Edna Brown: A Legacy That Keeps Growing
The foundation's first endowment came from the late Edna Brown in 2003—marking the first personal endowment fund in the Community Foundations of Aotearoa New Zealand network. Remarkably, this fund has now distributed more than the original gift amount while growing its capital base by nearly 50%.
Edna Brown was born to Margaret Clarke and Charles Clarke on July 26, 1913, in Rotorua. She was the youngest of ten children—five boys and five girls.
Along with many of her siblings, Edna worked in the family business, Clarke's Soda Factory. This unique establishment, which began bottling in 1883, eventually grew to employ 30 people by 1967 and was possibly the only cordial factory in the world to operate on geothermal steam. Four generations of the Clarke family contributed to the successful manufacture of aerated waters and cordials, embedding the family name in local history.
Clarke Family. Edna Brown is second in from the right.
Beyond her work life, Edna had a passion for ballroom dancing, at which she excelled. She eventually married George Brown, and the couple settled in Wellington, where Edna worked in the hotel industry. She rose to manage the Tin Hut Hotel near Wellington, demonstrating her natural leadership abilities. While the Brown's had no children, Edna showered her love on animals—especially cats. Later, when they began farming near Te Puke, she affectionately named all the farm animals, revealing her warm and nurturing spirit.
After George's passing, Edna lived in Omokoroa, then Matapihi, before finally settling in Tauranga. Throughout her life, she was known as a determined woman with a generous heart, always showing kindness to those in need.
When Edna Brown passed away in 2001, she left specific bequests to family, friends, and charities. Her will directed her trustees to distribute the remaining balance among organisations associated with medical research or treatment.
In 2003, her trustees entrusted $67,304 from Edna's estate to the newly established Acorn Foundation in her name. This leap of faith made Edna Brown the first Acorn Foundation donor and created the first personal endowment fund in the New Zealand Community Foundation's network.
At that time, community foundations were virtually unknown in New Zealand, and the model was unproven in the country. However, Edna's executors' decision proved remarkably prescient.
Fast forward to today, and the impact of Edna's gift is nothing short of remarkable. Her endowment fund has distributed more than $79,000 in grants—nearly matching the original donation—while the capital has not only remained intact but grown by nearly 50%.
Each year, calculated distributions (typically 4% annually) from Edna's fund support causes that align with her wishes. Her fund specifically benefits medical research and treatment organisations in the Western Bay of Plenty and has already supported 14 different charities.
The beauty of the community foundation model is its perpetual nature. Edna's gift continues to grow and give back, with projections showing that after 30 years, her original contribution will have grown by more than 200%, reaching an estimated cumulative total of $231,000. After 50 years, that figure approaches $400,000. The impact of Edna's generosity over "forever" is almost beyond imagination.
Each year, as new grants are made in her name, Edna's legacy continues to grow and touch more lives.
Thank you for leading the way, Edna Brown. Arohanui.

The early days of Acorn
Support from The Tindall Foundation and generous local donors helped to cement a solid foundation
The very first endowment fund from Edna Brown was significant, but would not generate enough for the first year's expenses. Each of the Acorn Board of Trustees dipped into their own pockets. They also held a highly successful fundraiser - a media auction where parcels of advertising from all the local media were auctioned off to local businesspeople.
In 2003, The Tindall Foundation appointed Acorn as their Regional Funding Manager, representing a huge endorsement of Acorn and a cash injection to kick-start the distribution process.
Craigs Investment Partners came on board from the beginning, and introduced some of the early donors, notably Colin Toop Fund (in honour of his wife and son). His death in February 2006 marked a significant bequest to the Acorn fund. To this day, each year around $50,000 is distributed on behalf of the Colin Toop Fund.
Eva Trowbridge was another early donor, who was a cleaner at the Tauranga hospital for 25 years - proving you did not have to be 'rich and famous' to make a difference through Acorn. Eva established the Eva Trowbridge Scholarship to assist learners to gain a tertiary education, and was delighted to leave a legacy for the future in this way.
As word spread, Acorn donors began to trickle in. By the end of 2006, the Acorn Foundation had attracted 24 endowment funds and had their first $1 million invested.
The appointment of Nicky Wilkins as Executive Officer, joined in 2008 by Margot McCool as Finance and Distributions Officer, marked a turning point for the Foundation. By the time Sally Morrison took over from Bill Holland as Acorn Chair in 2011, the fund had over $5.7 million invested, from 133 donor funds.

2003
Edna Brown leaves Acorn’s first endowment fund and the Acorn Foundation is established with Bill Holland as Chair.

2006
The Colin Toop Fund, in memory of Patricia and Clive Toop, sees Acorn’s fund pass $1M in investments.

2007
Tauranga HELP Trust transfers their assets to Acorn as the Tauranga HELP Fund

2008
Acorn has distributed over $200,000 to charities and community groups in the BOP.

2009
The Page Acorn Scholarships for engineering apprentices are launched, thanks to donors Bob and Pat Page.

2010
Acorn reaches 100 donor funds and celebrates the milestone with an event featuring John Key as keynote speaker.

2011
Sally Morrison replaces Bill Holland as Chair.

2012
Fund count grows quickly, with 172 endowment funds and $6.7M invested.

2013
Acorn celebrates 10 years by establishing the Acorn Foundation Memorial Oak Grove to honour donors who have died.

2014
Glenn Keaney takes over from Sally Morrison as Acorn Chair; the fund reaches $10M.

2015
Acorn launches New Zealand’s first Vital Signs® research to better understand our community’s needs.

2016
The first Acorn Foundation Fiction Prize is awarded at the NZ Book Awards to Stephen Daisley.

2017
Acorn has now supported more than 200 local charities in the WBOP.

2018
Acorn celebrates its 15th birthday; meanwhile, the fund passes $20M with 300 donor funds.

2019
The fund reaches $30M in investments and distributes over $1M to the community for the first time. Lesley Jensen replaces Glenn Keaney as Chair.

2020
Acorn collaborates with other local funders to establish the WBOP COVID-19 Rapid Response Fund.

2021
Acorn distributes more than $2M to the community this year, taking collective distributions since inception to over $10M.

2022
Acorn acquires an additional 30 donor funds this year, and distributes a further $3M to the community.

2023
Acorn celebrates its 20th birthday with a photo exhibition on The Strand, Tauranga and has gifted $16.5M to the region since its inception.

2024
Acorn passes $20M in collective distributions to the community and Michelle Malcolm settles into her new role as Acorn’s 6th Board Chair.
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